An Introduction to Conscious Beauty

Updated: Apr 16, 2019

Natural beauty products have become more popular as people are becoming more aware of their benefits and impact on our health. Being health conscious and mindful of what we consume and use cosmetically has gained importance over the last few decades. This goes beyond thinking about what we put in our bodies and extends to what we put on our skin. If there's one thing we know for sure is that nature is powerful and so is knowledge.

The use of natural – including safe, organic, cruelty-free products – could be the best beauty has to offer for our health, as our skin is our largest organ and absorbs almost everything you put onto it. While beauty and health have been age-old quests, in modern times, our beauty solutions are not always the healthiest because we use so many products with so many ingredients. The average woman uses twelve products daily (men use six), with more than of 168 ingredients (85 for men) in total.

 Why Make The Transition?

Our skin acts more like a sponge than a barrier, therefore it absorbs over 130 chemicals we’re exposed to. Over 800 toxic ingredients are regularly found in body care products – over 700 of them cause acute toxic effects and over 300 of these ingredients can cause developmental abnormalities in children born to pregnant women using these products. Some of these chemicals can be absorbed into our bodies and brains three times faster than water. Without being subject to much regulation or testing, synthetic ingredients started showing up a few generations ago. Your entire body can be affected by ingredients entering our bloodstream through skin and through our olfactory system. For example, moisturizers with petroleum-based ingredients like parabens enter the body through skin, and the longer-term effects of those ingredients have been linked to cancer. Multiple studies have shown a link between hormone disruption, fertility issues, cancer, and synthetic toxins.

How To Make The Transition

Education is key! Beware of terms used by the brands. Read the labels and know harmful ingredients to be mindful of. The word “Natural” doesn’t have a real definition when it comes to beauty. It can be used by manufacturers if only 1% of the substance is natural: for example, a few drops of lavender oil— regardless of what else is in it. “Nontoxic” can mean that up to ½ of the animals tested in a lab died within 2 weeks. Shampoos that state “no more tears” may have added anaesthetics to prevent subjects from feeling the burn. Companies are allowed to leave certain ingredients off of the packaging if they are considered “trade secrets”, which means just because it’s not on the label doesn’t mean it’s not in the product.

What does ‘NATURAL’ really mean?

It’s the unfortunate reality that many personal-care products are still made up of dozens of synthetic chemicals and toxins – even products that say ‘natural’ on the label. In both Canada and the US, sometimes only a small percentage of ingredients in a product are natural, even when ‘natural’ appears on the label. The rest of your cleanser, lotion, deodorant or other personal care product can be made of not-so-natural, toxic ingredients. What this means is: the word ‘natural’ is hard to trust, since it can hold a very different meanings. It can be difficult to make educated choices about your health and well-being when you’re unsure what’s in your product in the first place. That’s why when we say 100% natural, we mean it. Every single ingredient in every single product is from a true, natural source: no exceptions.


Ingredients for natural beauty products farmed and manufactured organically create fewer chemicals that end up in the air and water and avoid having a negative environmental impact. Avoid skin reactions and side effects -immediately and over time- by cutting out chemicals, artificial colours, and fillers from your beauty routine as they often cause redness, irritation, allergies, and breakouts. Whether you are planning on getting pregnant, you just got diagnosed with a condition or you are simply trying to live a healthier life, your skin needs to be nourished the same way that we mindfully nourish our bodies. It is not the easiest transition to make but by simply limiting the amount of toxins your body is exposed to, you’ll see a difference in your health and in your appearance.

Here Are Some Amazing Health Conscious Brands And Products To Help You Make The Transition. More on these products, here.

Shop these products at The Detox Market, Annie Young Boutique Spa & Sephora.


The images were created for the spring issue (2017) of Dress to Kill Magazine. All beauty products used to create the visuals were natural & cruelty-free!

Art Director, Producer and Makeup Artist/Hairstylist: Mayillah Ezekiel

Photographer: Gabrielle Robert

Assistant: Mélanie Lapointe

Retoucher: Valérie Laliberté

Stylist: Rima Chahine

Assistant: Vanessa Antonacci

Model: Anastasya at Folio 

Flowers: Prune Les Fleurs

Location: Loews Hotel Vogue